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on brand
in y(our) hood. 

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The vibe

Consulting Areas:  Critical, culturally-relevant  approaches to:  Engagement  Community Development    Youth & Intergenerational  Program Development   Community Branding

Business Development    Communication  Strategies  & Other Strategy/Growth Areas

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I/we advise companies, institutions, school districts, non-profits, & initiatives/campaigns.

How We Define - Critical: We place an emphasis on “critical” and "culturally-relevant" due to expert specialization in cultural/community identities and support for systemically under-resourced/underserved populations.

Who Do We Serve: We have secured contracts with various educational institutions/school districts , community development corporations, youth development orgs, general non-profits, and businesses with an expressed commitment or desire to commit to under-resourced/underserved populations.

What Is Our Model: We have a unique approach we call - “integrative consulting” -which deepens the standard consultant-to-client relationship by providing additional program development support through the first stages of implementation versus solely providing strategic planning services.

What Makes Us Different: We specialize in transitioning deficit ideologies into profit models that identify the key skill sets and strategy design derived from being from an under-resourced/underserved population because our team identifies as being from under-resourced/underserved populations themselves.

Clients &


Who Have We Worked With:  Our past/current clients include but are not limited to the internationally/nationally recognized - Cleveland Clinic, Neighborhood Connections

(of The Cleveland Foundation), The City of Cleveland – Council District Leadership, Cleveland State University, Garden Valley Neighborhood

House, A Cultural Exchange - plus more. 

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About Dr. Rae - 
Owner/Principal Consultant

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Dr. Sherrae M. Mack (formerly: Hayes), known as "Dr. Rae", completed her Ph.D. in African American and African Studies at Michigan State University (MSU) in May of 2015 coupled with a graduate certification in Urban Education (MSU - College of Education).


Her professional experience includes integrative consulting and student affairs administration in the area(s) of critical approaches to youth engagement, community engagement, and community branding - specifically in under-resourced communities. Through both her teaching efforts and professional efforts, Dr. Mack specializes in integrating strategies of self-sustainability, cooperative economics, intergenerational work, and youth knowledge as vehicles for citizen-centered change.


Her professional timeline includes her most recent position at Xavier University as the Director for the Center for Diversity & Inclusion. Previously, she served as Visiting Campus and Community Lecturer in Black Studies at Cleveland State University, the Inaugural Chief Strategic Developer for the VIP Scholars Retention Program at UCLA, as well as previous roles at Michigan State University, the Smithsonian, and the City College of New York.


She earned her Master's Degree in Africana Studies from New York University in January of2010. Dr. Mack is a native of Cleveland, Ohio, a proud graduate of Glenville High School (2004), and a dedicated alumna of Tennessee State University where she obtained her B.A. - Speech Communications degree in May 2008. She adores her husband, Corey E. Mack, Sr. and her three cool children: Corey Jr., Cassie, and Courtland. 

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